If social media has started to feel like a second full-time job, I want you to know this:

You’re not lazy. You’re not “bad at content.”
Most of the time, you’re just trying to follow strategies that don’t fit your real life.

There are too many hacks. Too many rules. Too many “do this or you’ll fail” takes being pushed every day… and when you’re building a business in stolen pockets of time (especially as a mum, or while working a 9 to 5), it can start to feel like you’re always behind.

So in this post, I’m going to teach you a simple, sustainable rhythm I use with my students:

The 30-Minute + 3-Post Rhythm

It’s a calm, realistic content plan that helps you stay consistent without posting every day, without being on every platform, and without chasing views.

And I’ll also share a quick Content Self-Audit you can use anytime posting starts to feel stressful again.

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Why content feels so hard (and why it’s not your fault)

Here’s what I see all the time:

• One person says you must post daily.
• Another says 4x per week is enough.
• Someone says you need trends.
• Someone says trends ruin your brand.
• Someone says you need to be on every platform.
• Someone else says pick one and never leave it.

It’s exhausting.

And the biggest problem isn’t that you don’t have ideas.

It’s that you have too many ideas… and no simple structure to help you decide what matters.

The underlying truth I want you to remember:

Social media isn’t your business plan. It’s your distribution channel.

Your business plan is:

• who you help
• what problem you solve
• what you sell
• how you get paid
• how you deliver results

Social media is simply one way to distribute your message and build trust with the right people over time.

When you treat social media like the entire business, every post feels like it has to “work.”
When you treat it like part of a strategy, you can breathe again.

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Things I refuse to tell my students as a business coach and strategist

These are the beliefs that create unnecessary stress and burnout. They’re also the exact things I refuse to teach, because they don’t build sustainable businesses — especially for mums.

1) I refuse to let you post without a business strategy

If you don’t know:

• who you’re trying to attract
• what problem you solve
• what you’re leading people to (a freebie, an offer, a DM conversation)

…then posting becomes noise.

I’ve watched people post consistently, create beautiful content, even get views… and still not make sales — because nothing is connected to a clear business goal.

Before you post, get clear on:

• who this is for
• what they need
• where you’re leading them next

Content feels easier when it has a purpose.

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2) I refuse to let you obsess over “200-view jail”

Behind every view is a real human being.

And you don’t need the entire internet to see you.

You need the right people to feel like:

• “She gets me.”
• “She understands what I’m struggling with.”
• “I trust her.”

Trust isn’t built from going viral once.
It’s built through clarity + consistency over time.

I’d rather you have 200 of the right people than 20,000 random ones.

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3) I refuse to tell you to post every day if it’s not sustainable

If posting daily fits your life and you enjoy it — great.

But daily posting shouldn’t be the standard.

For most people, “post every day” becomes:

• rushing
• overthinking
• comparing
• burning out
• disappearing for weeks at a time

That doesn’t mean you’re inconsistent.
It usually means you’re trying to do too much.

Consistency should feel doable.

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4) I refuse to treat Trial Reels like a “go viral or fail” button

Trial Reels can be useful — not as a shortcut to virality, but as a safe space to test:

• new messaging angles
• different editing styles
• topics you’re nervous to share on your main feed
• bolder opinions
• different formats

Instead of asking, “Will this go viral?”
Ask: “Will this help me learn what resonates with the right people?”

Even if you get more views, we still come back to the real goal:
Are you attracting the right people? Are you building trust? Are you leading them somewhere?

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5) I refuse to tell you to be on every platform

Especially at the beginning.

Being everywhere usually means you’re stretching yourself so thin that nothing grows.

So instead, pick one platform and commit long enough to build momentum — because momentum is what makes content feel easier.

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6) I refuse to create more stress around posting

We have enough stress as it is.

If your current content plan makes you feel anxious, guilty, or constantly behind, that is not “discipline.” It’s not proof you’re serious.

It’s simply a strategy that doesn’t fit your life.

My anchor question is always:

What’s your business goal right now?

Because content is not the goal.
Content supports the goal.

And your strategy needs to respect your season of life:

• corporate mum season
• stay-at-home mum season
• newborn season
• “I finally have energy again” season

Your business should support your life — not steal from it.

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7) I refuse to feed into the “big following = profitable business” culture

A big audience is nice, but it’s not the goal.

Profit comes from:

• trust
• relevance
• clear offers
• consistent messaging

Not vanity metrics.

Small audience + high trust is powerful.

If you’ve been thinking, “I don’t have enough followers,” consider this instead:
You might not need more followers. You might need clearer messaging and a clearer path from content to your offer.

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The 30-Minute + 3-Post Rhythm (step-by-step)

This is the rhythm I teach because it’s simple, sustainable, and it gives you enough reps to find your voice — without burning out.

Step 1: Pick ONE platform

Choose the platform you’re already familiar with.

Not your forever platform. Not as a life sentence.
Just long enough to build momentum.

Step 2: Use the 30-minute rule

Pick the platform (and content format) where you can create one piece of content in 30 minutes or less, start to finish:

• choose the angle
• create the post / film the reel
• write the caption
• post or schedule

If that feels impossible right now, it usually means your process is too complicated — not that you’re slow.

To simplify:

• choose one format you enjoy (talking head reels, carousels, simple text posts)
• use repeatable templates
• lower the production pressure
• prioritize your message over fancy editing

Perfection isn’t the goal. Consistency is.

Step 3: Aim for 3 posts per week

Not 7. Not daily. Not “post 3 times a day.”

Just 3.

Because 3 posts per week gives you:

• enough practice to find your voice
• enough testing to learn what resonates
• enough consistency to build trust
• enough space to live your life

This is where momentum comes from.

Three solid posts a week for a few months will beat seven rushed posts a week for two weeks… and then disappearing.

Step 4: Tie your content to a business goal

Your content should lead somewhere:

• a DM conversation
• your email list
• a freebie
• your waitlist
• your paid offer

Even if it’s a soft sell.

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The Content Self-Audit (your reset tool)

Anytime content starts to feel stressful, it’s usually not because you need more hacks. It’s because something is unclear.

Use this self-audit to reset.

1) Who is this for?

One person. One type of customer.
Not “everyone.”

When you speak to everyone, nobody feels like you’re speaking to them.

2) What do they want?

What’s the outcome they want?

More money? More time? More flexibility? More confidence? More clients?

Be specific — because content connects when it reflects someone’s desire back to them.

3) What are they struggling with (spoken or unspoken)?

Sometimes it’s practical:

• “I don’t know what to post.”
• “I don’t know what to sell.”
• “I don’t have time.”

Sometimes it’s emotional:

• “I feel behind.”
• “I’m scared I’ll fail.”
• “I don’t feel good enough.”

The best content speaks to both.

4) What do I want them to do next?

This is what most people skip.

Do you want them to:

• follow you
• save the post
• DM you
• join your email list
• join your waitlist
• buy your offer

Pick one.

If you don’t decide the next step, your audience won’t either.

5) What offer supports that next step?

If the next step is “DM me,” what happens in the DM?
If the next step is “join the waitlist,” what are they waiting for?
If the next step is “buy,” what are they buying?

It doesn’t need to be complicated — but it needs to be clear.

If you can’t answer these quickly, content will always feel harder than it needs to.
But clarity reduces stress.

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Recap: your sustainable content plan

If you want content that fits your life, remember this:

• Choose one platform
• Create in 30 minutes or less
• Post 3 times per week
• Tie every post to a business goal
• Use the Content Self-Audit whenever you feel stuck

This is how you stop spiralling and start building momentum.

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Want tailored support applying this to your business?

If you want me to help you tailor this rhythm to your business model, your offers, your messaging, and your season of life, that’s exactly what we do inside Business Growth Club.

Inside BGC, we simplify what you should focus on, fix what’s not working, and build a strategy that supports consistent sales — without burnout.

If you’re stuck right now and you want help right now, Business Growth Club is for you.